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Yaitanes said he was determined not to waste a single one of them. When he directed Fox’s “House,” Yaitanes had just a five-second title sequence. Now a new generation of digitally savvy showrunners such as Yaitanes is using the opening titles to try to hold viewers’ attention long after the final credits roll. Television has made a dramatic comeback over the last decade - and with that comeback have been higher budgets, giving producers a new way in the first few seconds to hook their trigger-happy audience with their fingers just inches from the remote.
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Financial constraints kept TV titles “horrifically static,” Okun said.
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TV title design reached its zenith in the 1960s then mostly languished for decades. Opening credits used to be an afterthought in television.
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“Every week there is something new: a clue, a twist or some kind of complexity.” “We wanted the title sequence to extend the universe of the show onto the Web and beyond,” Stone said. The new Silicon Valley company started by Yaitanes’ brother Jason and Twitter co-founder Biz Stone created the opening titles. With just 12 million American households subscribing to Cinemax, “Banshee” needed a digital edge to build a following. Hunted by the gangsters he conned, Hood, played by Antony Starr, steals the identity and badge of the new sheriff of Banshee, where no one is who they seem. It tells the story of Lucas Hood, a master thief who gets out of prison and tracks the woman he loves to a small town in Pennsylvania Amish country. “Banshee,” the new series from Alan Ball, executive producer of HBO’s “True Blood,” debuts Friday on Cinemax, a premium pay channel and sister network to HBO that is owned by media giant Time Warner Inc.
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